What are the types of SEO techniques you can employ? The SEO practices adopted by marketers can be broadly classified into two categories i.e White hat SEO and Black hat SEO. But what does each of these mean? let’s find out.
White hat SEO
Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages. The white SEO practices strictly abide by the Google’s guidelines for SEO.
The White hat SEO is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same.
The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach.
The practices listed under the White Hat SEO techniques may be slow in giving results but the results driven are much more lasting in their approach.
Black Hat SEO
As obvious as the name suggests, Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages. These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practices under the label Black hat SEO are considered to be illegitimate.
The wholesome level of Black hat SEO is very low and if you ask a person who works as a spam cleaner on search engine result pages he would probably declare the wholesome level to be zero.
The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t vouch for.
The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine research pages. Thus, we can conclude that the rankings achieved through the Black hat SEO techniques are short lived.
Gray Hat SEO
Apart from a Black Hat SEO And White Hat SEO, there exists Gray Hat SEO as well that includes bits from both white and black hat SEO. The Gray Hat SEO mainly came into practice because of the pressure from the clients to receive results they have been paying for. The third party companies have an extra inclination towards these mixed practices forming the Gray Hat SEO.
What are the various types of SEO currently prevailing in the Market?
There are various types of SEO techniques adopted by marketers all over the world as an attempt to mark their online presence. However, the major types of SEO that can be used to classify the SEO practices undertaken by the marketers include On- page and Off- page SEO. We have here divided the SEO practices into two categories: On- page and Off-page SEO. But what does each of these terms mean?
On-page SEO and off-page SEO
On-page SEO: Refers to the activities that are carried out on the page that is to be published. Simply put, the tasks that help optimize a given page such that it appears higher on the Search engine result pages. The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content.
Off-page SEO: Refers to the activities that are performed on a page after it goes live on the web. The activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page SEO.
