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: 01 July 2020; Hits: 1238

The Importance of Corporate Branding

Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenant of marketing is the establishment of a brand identity for products and...

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: 01 July 2020; Hits: 915

Why is corporate branding important?

It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter if you have...

: 01 July 2020; Hits: 1597

The role & benefits of corporate branding

Product brands used to be the focus of attention for multi-brand companies, but the role of the corporate brand has become more and more important over the years, as CEOs and boards have realised...

: 01 July 2020; Hits: 885

Corporate Branding. Why is it so important to a business?

Corporate branding holds an important place in marketing, for both small and large companies. A successful corporate brand is defined by the company’s mission, values, and objectives. The purpose...

: 01 July 2020; Hits: 872

The Importance of Corporate Branding for Businesses

There are certain big name businesses that have become household names over the years, from Sir Richard Branson’s Virgin group through to sportswear giant Nike. One of the key reasons why...

: 01 July 2020; Hits: 1383

What Is Branding And Why Is It Important For Your Business?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and...