A website revamp already? It probably feels like you just did one… how bad could your website be to need another revamp? You should be asking yourself, is my website doing everything it can for my customers?

To save time and money, you need to know exactly what you want your redesign to accomplish. Is it to make your site look and perform up to modern standards? Attract a new group of visitors? The more specific (and realistic) your goals, the better.

Without beating around the bush, you should update your website every 3-4 years, give or take. That’s just a loose benchmark, and certain situations and individual companies don’t conform to that schedule. But if you’re looking for a frame of reference, the design agency First Scribe puts it at every “3 years, 3 months, 3 days, 3 hours and 3 minutes on the dot.”

Remember when this was the bleeding edge of web design? The digital world moves fast. Dial up gave way to wifi. MS Paint gave way to Photoshop CC. Yahoo! gave way to Google. What’s sleek and shiny one minute is clunky and dated the next. It’s a conundrum that leaves every business owner with a website asking, “when should I start thinking about website redesign?”

This is even truer in the website design world. If you think your website is a one-time investment, you need to take a tour of some of the newer websites on the Internet. You’ll be astonished. And if you’re not convinced your website is out of date, consider the following seven reasons why you should consider a website revamp.

Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign.